As Apple prepares to put its just-announced devices on sale in the coming weeks, the company has solidified its habit of offering something for everyone; even in the midst of chip shortages and the threat of reduced consumer spending.
Particularly in its new iPhone 14 models, the tech giant has made a clear play to pack as much new technology as possible into its “Pro” models, making them as attractive as possible to anyone who could potentially afford them. Meanwhile, it is keeping things extremely safe with the rest of the range to keep costs down.
The Dynamic Island on the iPhone 14 Pro displays different content and notifications at the top of your phone.
When the iPhone 14 goes on sale next week, Apple will offer three very similar phones for those who don’t want a Pro model; the $1050 iPhone 12, $1230 iPhone 13 and $1400 iPhone 14. There will also be a smaller option in the $1050 13 mini, and a larger option in the $1580 14 Plus. But in terms of specs, there’s almost nothing to separate these five devices; the iPhone14 models have slightly tweaked cameras, while the 12 has a duller screen and on older chip.
The Pro models then, at $1750 and $1900, represent a significant step-up in hardware and features. And not just because they’re the only 2022 models to get the new A16 processor.