As Apple introduces its eighth generation of Apple Watch, the wearable has slowly but steadily transformed from a curious experiment into the company’s second most important device.
In 2015, Apple was late to the wearable game, with fitness trackers and even smartwatches — from Samsung, Pebble and others — already on the market. The Apple Watch was an attempt to take the idea mainstream, but it wasn’t immediately successful. People were unclear on the benefits of what appeared to be a smaller iPhone but attached to your wrists.
The latest Apple Watch Series 8 can do a lot more than count your steps.
Today Apple soundly dominates the space with a global 36.1 per cent market share, according to Counterpoint, with second place going to Samsung at 10.1 per cent.
A key to its success was Apple’s early realisation that the obvious function of the watch as a phone accessory — relaying notifications, allowing control of media, showing the time and temperature — was only a small part of its potential.