Australia’s consumer watchdog will examine whether social media behemoth Meta is throttling a potential competitor and entrenching its dominance by aping TikTok’s signature features on its own services, Facebook and Instagram.
The next phase of the Australian Competition and Consumer Commission’s long-running digital platform services inquiry will also consider the reverse scenario: whether the emergence of new platforms such as Chinese-owned TikTok and daily post app BeReal is reducing Meta’s power.
Mark Zuckerberg’s Meta is facing perhaps its toughest challenge in the form of TikTok.Credit:AP
Regulators around the world have long been concerned about how much market power Meta has amassed through acquisitions and by copying features such as Snapchat’s self-deleting stories video and photo feature.
In the European Union, the proposed Digital Markets Act would require some major “gatekeeping” platforms to be interoperable, allowing users to seamlessly send messages between them. Advocates of the proposal say it would mean the biggest players cannot use their enormous user bases to crush smaller competitors by taking their best features.