The next phase of the TV technology war is about to kick off, with South Korean giants – Samsung and LG – squaring off against each other, jostling for a place in Australian living rooms.
The pandemic has driven a surge in TV upgrades and big-screen adoption, and arguably cemented OLED (organic light-emitting diodes) as the dominant display technology for premium televisions. LG sold more than four million OLED TVs globally in 2021 — double the amount it managed in 2020 — which LG Australia’s home entertainment marketing boss, Tony Brown, puts down to a mix of demand, the right product and good timing.
Samsung’s S95B is the company’s first OLED TV in around a decade.
“LG had been investing in OLED display factories for the last three or four years in China. We brought those on to production and they were the same quality as what we’ve been making in Korea, finally,” he said.
LG’s C1 TV was a big part of its success in 2021, offering picture quality and tech specs previously only found in much more expensive models, while also coming in a broad range of sizes from 48-inch to 83-inch.