Workplace training and education is broken, according to Australian start-up EdApp, which has a novel idea for its next step on the path to making lessons enjoyable and effective – celebrity educators.
Since launching in 2015, EdApp has grown to deliver more than a million lessons globally each month, and in 2020, it was acquired by workplace ops unicorn SafetyCulture at a valuation of $40 million.
EdApp founder Darren Winterford said traditional online learning had completion rates as low as 15 per cent.
The app — which is free but comes with subscription fees for more advanced integrations — breaks training down into five-minute gamified “micro-lessons”, which can be delivered via smartphone. And this month, the service will launch courses with celebrity hosts.
EdApp founder and chief executive Darren Winterford accepted the concept was similar to seminar service MasterClass, but EdApp’s focus would be on workplace learning.
