Two of the condiment options (Picture: w8media)
You might certainly scream for a new format of frozen dessert that’s got the capital talking.
How does soy sauce, ketchup and mayonnaise ice cream sound?
The Ice Cream Project is a parlour in Belgravia which specalises in unique-yet-familiar flavour combinations.
That’s because you can get your favourite condiments and kitchen cupboard staples as ice creams.
If you can brave a 500ml tub, well done (Picture: w8media)
Soy sauce ice cream anyone? (Picture: w8media)
The pop-up store, which is open until August 28, boasts the nation’s best-loved sauces in a frozen format – including Worcestershire sauce, HP, salad cream and more.
It’s the brainchild of high-end designer Anya Hindmarch and there’s no denying it’ll help people cool down this summer.
Hand-made in small batches in Devon, each flavour is available as either a scoop on the spot, or in 500ml tubs to take away.
But you can sample two different options before you buy.
For all the ketchup lovers (Picture: w8media)
Grab a spoon (Picture: w8media)
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Slightly less adventurous individuals can try other options, too – including Polo mint, Quaker Oats, PG Tips and Bird’s custard.
Some even sound pretty delicious – such as Kellogg’s Frosties and Coco Pops, as well as Lyle’s golden syrup.
The baked beans option might be one to swerve, though.
Want the inside scoop on what they’re really like?
Find our verdict below.
Jess Austin – First-Person and Opinion Editor:
‘When I turned up to The Ice Cream Project on a sunny Sunday, just after opening hours, I was expecting a bit of a queue. It had gone viral on TikTok, after all.
‘Still, when I heard ‘it’s about a 45 minute wait, folks’, every impulse in my body told me it was stupid to hang around that long for two scoops of ice cream. Armed with some good company, we stayed the course. In all honesty, the queue gave us the perfect opportunity to do some basic maths and work out what flavours it was worth us buying vs tasting; were we prioritising the wacky over the conventionally tasty?
‘At the Ice Cream Project, if you are buying scoops (rather than pints, which you can skip the queue to purchase), you get the opportunity to try two flavours for free before deciding.
‘My friend and I settled on the following: I would try baked beans and soya sauce, buying PG Tips and porridge; she would try soya sauce (we were both very curious) and Coco Pops and buy golden syrup and Bird’s Custard (she actually ended up buying soya sauce over syrup, it was that good).
‘Let me tell you that everyone in that line was opting to taste the soya sauce option – and they were right to do so. I would say it was like a slightly more complex salted caramel ice cream, but it felt less claggy on the tongue and had a lighter aftertaste.
‘The baked beans option was not my favourite, but it wasn’t that bad. It was slightly sweeter than I imagined but overall not offensive. The woman who tested it right before me apparently ‘lucked out’ by getting a frozen baked bean as part of her sample.
‘PG Tips was delicious; it was more bitter than I expected (it was clearly not a brew with two sugars) and had a strong flavour that really complemented the porridge oats ice cream I got to accompany it.
Looks pretty nice (Picture: Jess Austin)
‘Quaker Oats ice cream is not as bland as it sounds (in fact, I’d eat it over the regular porridge any day of the week). It was slightly sweet and texturally interesting, with clusters of oats smattered through the scoop.
‘My friend said the Coco Pops flavour (which included bits of the cereal) was very tasty, as predicted, and might be slightly more appealing to fussy eaters who would rather vomit than try mayo ice cream.
‘You might think soya sauce and custard sounds gross, but in Anya Hindmarch’s hands, it works. After trying a mouthful of my mate’s Bird’s, I was jealous. I’d tried custard ice cream before and always been disappointed that it never really tasted like custard – but this did. It’s a flavour to settle the age-old custard or ice cream on pie debate.
‘I’m already planning my next trip to try some of the more unconventional flavours.
‘I’ve got my eye on make a Mary Rose sauce in my mouth with a scoop of Mayo and one of Ketchup.’
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