Miami creator Chef Pii invented Pink Sauce, which apparently uses dragonfruit for colour (Picture: TikTokfirstname.lastname@example.org)
People will buy anything on the internet if it’s hyped up enough; a theory that apparently applies to food as well as fashion, beauty, and tech.
TikTokers have been purchasing a woman’s homemade ‘Pink Sauce’ in their droves – and it’s become a condiment mired in controversy.
It all began when creator Chef Pii started promoting her $20 dip on the platform, showing off the packaging and reviewing it alongside different foods.
Pink Sauce allegedly sold out in a matter of hours, with its Barbiecore colour and ‘sweet yet spicy’ description tempting shoppers.
However, with little available information about the product’s exact flavour and ingredients, people began asking questions.
Others noticed that the pink shade of the sauce seemed to change slightly between videos too, further adding to the mystery.
Eventually, Pii was forced to reveal the components of the sauce (sunflower seed oil, dragonfruit, chilli, honey, and garlic) alongside a seemingly-plausible explanation that lighting changes were to blame for its inconsistent colouring.
But that’s not where the saga ends.
PINK SAUCE 💖🔥
♬ original sound – PINK SAUCE QUEEN 👑💖🤤 –
Multiple creators claimed the nutritional label for pink sauce had errors in it, while others argued that a lack of preservatives in the recipe made it unsafe to consume if not stored and shipped refrigerated.
Customers apparently complained, after which Chef Pii responded that Pink Sauce was still in ‘lab testing’.
Its the Aquarius￼ Virgo Creative Extra Energy 🤪😂😂👑👑 #beyonce
♬ original sound – vicmram
Doubts abounded over Pink Sauce’s origin story: Does a bottle actually contain 444 servings as labelled? What warrants its hefty price tag? What the heck does it even taste like?
Although Chef Pii apologised for the label errors (saying ‘I’m only human’ in a recent TikTok), the explanation wasn’t enough for some amateur detectives.
i cannot stop looking into the pink sauce on tiktok… like i’m SO obsessed that she just completely mislabeled the nutritional information so it would have angel numbers
— nick (@toxnik) July 20, 2022
This pink sauce thing is really motivating me to pursue my dreams, because clearly yâ€™all will do and buy anything.
— kharis. (@kharismg) July 21, 2022
buying PINK sauce that has an unknown flavor and is being shipped in BAGS during summer heat is definitely a choice ðŸ˜ https://t.co/ADzp7K9cMF
— ÊÖ…Ê€É–Õ¼â€™Ö† Õ¡Ö…Ê€ÊŸÉ–ðŸŒ± (@jordnsworld) July 20, 2022
One theorist claimed that the numbers on the label were altered to be ‘angel numbers’, while others doubted whether the company was registered with relevant health and safety authorities (Pii later said it was).
Twitter user Melissa Enchanted even documented her attempts at recreating the candy-hued condiment, commenting, ‘There’s zero way to use these ingredients the way they’re listed on the label and get the pink color she has with only 2% milk.’
Current situation in recreating the #pinksauce
Thoughts: more garlic than dragon fruit is ðŸ¤¢ & all the liquids (oil, vinegar, lemon juice, milk) make it super thin.
Canâ€™t recreate her pink hue using only 2% milk.
Letâ€™s see what some edits can accomplish. pic.twitter.com/uFno7uxGX5
— Melissa Enchanted (@MelissaEnchant) July 21, 2022
Further investigation led Melissa to believe that there was actually mayonnaise in there, and after replacing the milk with this she was able to concoct something similar.
Melissa claimed that parts of the ingredients label could have come from a store-bought mayonnaise, which is why the amounts seemed off when it came to replication.
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At this point, Pink Sauce is more meme than food, making it difficult to tell whether it’s actually worth the hype surrounding it.
One thing we do know, though, is that TikTok drama sells.
Metro.co.uk has contacted Chef Pii for comment, and will update this article if we receive a response.
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